George A. Steiner

Strategic Planning (eBook, ePUB)

What Every Manager Must Know

• Format: ePub

Produktbeschreibung

In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic Planning continues to be the foremost guide to this vital area of business management.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Simon + Schuster LLC
• Seitenzahl: 400
• Erscheinungstermin: 30. Juni 2008
• Englisch
• ISBN-13: 9781439135792
• Artikelnr.: 49189995

Autorenporträt

George A Steiner, Kunin Professor of Business and Society and Professor of Management at UCLA (emeritus), is the author of more than thirty books. He lives in Van Nuys, California.

Inhaltsangabe

Preface
Notes
I. Nature and Importance of Strategic Planning
1. Strategic Management and Strategic Planning
2. What Is Strategic Planning?
3. Why Systematic Strategic Planning Pays Off
II. Organizing for Strategic Planning
4. Organizing the Strategic Planning Process
5. The Chief Executive Officer and Strategic Planning
6. Overcoming Antiplanning Biases
III. Key Considerations in Doing Planning
7. Alternative Planning Postures, Cognitive Styles, and Values
8. The Situation Audit
9. Developing Basic Business Purposes and Missions
10. Developing Long-Range Planning Objectives
11. Formulating Program Strategies
12. Medium-Range Functional Programming
13. Translating Strategic Plans into Current Decisions
14. Contingency Planning and Alternative Futures Explorations
15. The Executive View of Analytical Techniques for Planning
IV. Implementing Plans
16. The Nature and Design of Control Systems
17. The Human Dimension in Implementation
V. Evaluating and Reenergizing the System
18. Dangers to Avoid in Strategic Planning
19. Evaluating the Planning System and Maintaining a High Payoff
VI. Applicability of Business Planning Experience in Other Areas
20. Personal Lifetime Planning
21. What the Private Sector Can Teach the Not-for-Profit Sector
VII. Concluding Observations
22. The Current State of the Art and Future Trends Notes
Index