Michael Rushton

Strategic Pricing for the Arts (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 115
• Erscheinungstermin: 11. Juli 2014
• Englisch
• ISBN-13: 9781134682669
• Artikelnr.: 41208914

Autorenporträt

Michael Rushton is Professor and Director of Arts Administration Programs at Indiana University, USA

Inhaltsangabe

1. Introduction 2. Preliminaries 3. Setting a Single Price 4. Segmenting the Market 5. Two-Part Pricing 6. Pricing Quality 7. Pricing Quantity 8. Tied Sales 9. Dynamic Pricing 10. Pricing for Mission

Rezensionen

'This book is essential reading for anyone involved with Art's Management. Michael Rushton provides the first comprehensive guide to setting prices in the Art's markets - a toolkit of advice in understanding how to determine ticket prices, discounts, and concessions' - Rachel Pownall, Associate Professor, Tilburg University, The Netherlands

'With declining subscription rates and the growth of dynamic pricing in ticket sales, arts organizations' leaders urgently need a clear and systematic approach to the art of price-setting. Rushton's strategic guide is a superb and indispensable resource.' - Patricia Dewey, Associate Professor and Director, Arts and Administration Program, University of Oregon

'This comprehensive yet straightforward portrayal of options for maximizing revenue will allay any skeptic's concerns that strategic pricing is elitist or a threat to accessibility and patron relations. Implementing effective pricing techniques will increase engagement, participation and revenue. It is a practice long overdue across the arts sector.' - Dan J. Martin, Professor, Carnegie Mellon University, USA