Anne Gregory, Paul Willis

Strategic Public Relations Leadership (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 242
• Erscheinungstermin: 22. Juli 2022
• Englisch
• ISBN-13: 9781000603415
• Artikelnr.: 64244169

Autorenporträt

Anne Gregory is Emeritus Professor of Corporate Communication at the University of Huddersfield, Adjunct Professor at RMIT in Melbourne and LSPR in Jakarta and holds Visiting Professor roles in Spain, South Africa and Australia.

Paul Willis, formerly Professor of Corporate Communication at the University of Huddersfield, specialises in strategic communication and leadership. He runs his own consultancy and is Visiting Professor at Huddersfield Business School and Leeds Business School.

Inhaltsangabe

1. Introduction 2. A public relations view of the organisation 3. Leadership and public relations 4. Supporting the CEO 5. A strategic model of public relations' contribution 6. Contextual intelligence 7. Values-based leadership 8. The business of ethics 9. Enacting the role 10. The planner 11. The catalyst 12. The expert technician 13. The internal educator 14. The consultant 15. Continuity amid crisis and change

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1. Introduction Part I: The Strategic Contribution of Public Relations 2. A
Public Relations View of the Organization 3. Leadership and Public
Relations 4. Supporting the Chief Executive 5. A New Model of Strategic
Public Relations Part II: The Pre-Occupations of Public Relations Leaders
6. Contextual Intelligence 7. Valuing Values 8. The Business of Ethics 9.
Enacting the Role Part III: The Responsibilities of Public Relations
Leaders 10. The Planner 11. The Catalyst 12. The Expert Technician 13. The
Internal Educator 14. The Consultant 15. Public Relations at the Edge