"This book is a genuine tour de force through the recent history of American popular culture, exploring many of the hidden - and not so hidden - dimensions of film, TV, and music. Richard Pfefferman's writing is lively, clear, provocative, and original. 'Strategic Reinvention' implies an exploration into the myriad creative dynamics linking disparate contributions to these areas of cultural life across time and space - and this is exactly what Pfefferman has done, with superb wit and style. Anyone interested in a critical assessment of popular culture in the United States is strongly advised to read this book." - Carl Boggs, Professor of Social Sciences, National University, USA, co-author of The Hollywood War Machine