Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications plays in creating social media messaging campaigns designed to engage in digital activism.
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"This is a vibrant collection that includes contributions from a range of engaged scholarly perspectives and expertise. Together is provides readers with an instructive, interrelated conversation on digital activism. Most significantly the collection highlights a long history of activism, with featured spotlights on crucial but often overlooked figures and helps readers to see how digital activism fits into this larger trajectory. Overall, the collection works to ground and inspire those of us committed to social change and maps out a blueprint for sustainable actions for a better future."
Shana MacDonald, University of Waterloo, Canada.
"As we approach the fourth decade of the twenty-first century, it is becoming increasingly clear that scholarship must critically reflect on how we arrived at a contemporary moment where social movements and social media intersect. This volume does just that by bringing together scholarly perspectives that critically examine activism in the digital age. It is a timely resource that centers the collective actions of communities leveraging social media to make significant contributions in society worldwide."
Tara L. Conley, Kent State University, USA
Shana MacDonald, University of Waterloo, Canada.
"As we approach the fourth decade of the twenty-first century, it is becoming increasingly clear that scholarship must critically reflect on how we arrived at a contemporary moment where social movements and social media intersect. This volume does just that by bringing together scholarly perspectives that critically examine activism in the digital age. It is a timely resource that centers the collective actions of communities leveraging social media to make significant contributions in society worldwide."
Tara L. Conley, Kent State University, USA