Magnus Carlsson

Strategic Sourcing and Category Management (eBook, ePUB)

Lessons Learned at IKEA

• Format: ePub

Produktbeschreibung

How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a substantial profit? Strategic Sourcing and Category Management examines how IKEA - and other cost leading companies - use category management to create advantages with direct and indirect sourcing. With 25 years' experience from IKEA, where he had the responsibility to develop and execute the company's purchasing strategy, author Magnus Carlsson shares his insights on important topics: when category management is profitable and why; how teams repeatedly create value and results; what the main approaches are in different categories; how a company implements category management; the difference between success and failure. In this new edition of Strategic Sourcing and Category Management, Magnus Carlsson has added new themes including examples and references from companies such as Maersk, Carlsberg, P&G and Aldi, illustrating the application of cost leadership that spans far beyond IKEA. Even there, the cost leadership lessons are not limited to home furnishings as the company is sourcing categories such as food, components, materials, transports and indirect materials, with a total purchasing spend of approximately EUR7 billion. But maybe even more importantly, the book illustrates how teams create value by thinking differently and asking the right questions, allowing an understanding that goes beyond mere tools and processes.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 296
• Erscheinungstermin: 3. Mai 2019
• Englisch
• ISBN-13: 9780749486228
• Artikelnr.: 56468872

Autorenporträt

Magnus Carlsson has 25 years' experience as a strategic sourcing expert at IKEA. He also has 10 years' experience with leadership and training within the Swedish defence forces and is an advisor in strategic sourcing for Kingfisher.

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Lessons learned at Ikea; Chapter
02: What is category management?; Chapter
03: Leading category sourcing; Chapter
04: The hunt is on; Chapter
05: Where is the money?; Chapter
06: Creating value; Chapter
07: The moment of truth; Chapter
08: Control performance and create more value; Chapter
09: Different categories and other perspectives; Chapter
10: From theory to practice; Chapter
11: Success or failure?; Chapter
12: Appendix tools and models; Chapter
13: Notes; Chapter
14: References and further reading