eBook, PDF

Strategic Winery Tourism and Management (eBook, PDF)

Building Competitive Winery Tourism and Winery Management Strategy

Redaktion: Lee, Kyuho

Beschreibung

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate

Technische Details

• Geräte: PC
• mit Kopierschutz
• Größe: 9.31MB

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
• Keine Einschränkung der Vorlesefunktionen, außer bei spezifischen Ausnahmen

Autor

Kyuho Lee, PhD, is assistant professor of wine business and marketing at Sonoma State University, California. Dr. Lee has published his works in leading academic journals, such as Journal of Retailing, Service Industries , and Journal of Hospitality & Tourism Research. Dr. Lee has also presented his academic work at a number of top-tier academic conferences, including the Strategic Management Society and the annual meeting of the Academy of Management. He specializes in the study of wine brand management, wine consumer behavior, and services marketing. Dr. Lee received his PhD in hospitality and tourism management at Virginia Tech (Virginia Polytechnic Institute and State University) in Blacksburg, Virginia. Also, Dr. Lee received AACSB Post-Doctoral Bridge to Business Program Certificate (Marketing) from Virginia Tech in 2009, and an Executive Brand Management Certificate from Kellogg School of Management at Northwestern University in May 2014.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 314
• Erscheinungstermin: 5. Januar 2016
• Englisch
• ISBN-13: 9781482223415
• Artikelnr.: 44018138