Torrey Podmajersky

Strategic Writing for UX (eBook, ePUB)

Drive Engagement, Conversion, and Retention with Every Word

• Format: ePub

Produktbeschreibung

When you depend on users to perform specific actionslike buying tickets, playing a game, or riding public transitwell-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, youll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. Youll use frameworks and patterns for content, methods to measure the contents effectiveness, and processes to create the collaboration necessary for success. Youll also structure your voice throughout so that the brand is easily recognizable to its audience.Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text thats purposeful, concise, conversational, and clear

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Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 194
• Erscheinungstermin: 12. Juni 2019
• Englisch
• ISBN-13: 9781492049340
• Artikelnr.: 57001790

Autorenporträt

Torrey Podmajersky is a UX content strategy consultant, formerly the head of content strategy at OfferUp. She has written inclusive, accessible consumer experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education related experiences. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, and physical product design. This incredible range of experience helps her empathize with a broad range of web and app users.