Marc Day

Strategy in Context (eBook, ePUB)

A Multidimensional Approach to Strategic Management

• Format: ePub

Produktbeschreibung

Strategy in Context represents a pragmatic and novel approach to competitive strategy and strategic thinking. It makes use of numerous examples across the public and private sectors to demonstrate strategy from three dimensions-external context, internal context, and an organisation-specific context.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 24. Oktober 2024
• Englisch
• ISBN-13: 9781040123119
• Artikelnr.: 72281297

Autorenporträt

Marc Day is Professor of Strategy and Operations Management at Henley Business School, University of Reading, UK.

Inhaltsangabe

1. Introducing the Strategy Concept
2. Thinking Strategically and the 'Why' of Strategy
3. Macro and Industry Contexts
4. Industry Contexts - the 'where' of strategy
5. The 'how' of Strategy: resources
capabilites and culture
6. Protecting Resources and Capability Advantages
7. Overcoming Inertia to Change Capabilities
8. Organisational Learning
Ambidexterity and Strategic Innovation
9. Making the Value Proposition a Viable Business Model
10. The 'What' of Strategy: Viable and Valuable Strategic Alternatives
11. Evaluating the 'What' of Strategy
12. Strategic Contexts: When Specific Circumstances Matter