David B. Yoffie, Michael A. Cusumano

Strategy Rules (eBook, ePUB)

Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs

• Format: ePub

Produktbeschreibung

Between 1968 and 1976, Bill Gates, Andy Grove, and Steve Jobs launched three companies that would define the world of high technology, create more than a trillion dollars in value, and transform our lives. How did they realize these incredible achievements? Strategy Rules examines these three individuals collectively for the first timetheir successes and failures, comonalities and differencesrevealing the business strategies and practices they pioneered while building their firms.

Eminent business professors David Yoffie and Michael Cusumano have studied these three leaders and their companies for nearly thirty years, while teaching business strategy, innovation, and entrepreneurship at Harvard Business School and the MIT Sloan School of Management. In this enlightening guide, they show how Gates, Grove, and Jobs became masters of strategy. As CEOs, each approached strategy and execution in remarkably similar waysyet markedly differently from their erstwhile competitorskeeping their focus on five rules:

• Look Forward, Reason Back: They determined where they want their companies to be in the future and could "reason back" to identify the moves that would take them there.

• Make Big Bets, Without Betting the Company: All three men made enormous strategic bets but rarely took gambles that put the financial viability of their companies at undue risk.

• Build Platforms and Ecosystems: Technology leaders have to create industry platforms that enable other firms to create complementary products and services that make the platforms increasingly valuable.

• Exploit Leverage and Power: Gates, Grove, and Jobs often turned opponents' strengths into weaknesses and used enormous resources (once they had them) to dominate competitors.

• Shape the Company around Your Personal Anchor: From Gates' understanding of software to Grove's devotion to process discipline and Jobs' obsession with design, all three built their companies around their personal strengths while compensating for their weaknesses.

Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship, providing unique insights for start-up executives as well as the heads of modern multinationals.

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Produktdetails

• Verlag: HarperCollins
• Seitenzahl: 272
• Erscheinungstermin: 14. April 2015
• Englisch
• ISBN-13: 9780062373977
• Artikelnr.: 42550586

Autorenporträt

David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. One of Intel's longest-serving board members from 1989 to 2018, he has served on numerous high tech boards. Yoffie has written more than 200 case studies, which sold more than 4 million copies. He is the author or co-author of ten books, and has written extensively for the New York Times and Wall Street Journal. He lives in Newton, Massachusetts.

Rezensionen

"Warts and all, here is the inside story on how three unlikely leaders changed the world forever and created a trillion dollars of market cap. Two brilliant business professors with unique access provide lessons for any business and its leaders." Scott Cook, Founder & Chairman, Intuit