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There is a much better chance to politically establish a strategy in your company if strategy development is already tactically thought-out and all involved persons are included in an intelligent manner. This book demonstrates how to shape this process to ensure that a sustainable strategy is generated that ensures economic stability, uniquely positions the company and can readily be implemented. After all, strategy for its own sake is worthless - what counts is implementation and results. The centre stage of strategy process is taken by the intelligent use and combination of methodological…mehr

Produktbeschreibung
There is a much better chance to politically establish a strategy in your company if strategy development is already tactically thought-out and all involved persons are included in an intelligent manner. This book demonstrates how to shape this process to ensure that a sustainable strategy is generated that ensures economic stability, uniquely positions the company and can readily be implemented. After all, strategy for its own sake is worthless - what counts is implementation and results. The centre stage of strategy process is taken by the intelligent use and combination of methodological tools. Numerous case studies from enterprises and medium-sized businesses illustrate strategy work in a vivid and clear manner.
Autorenporträt
Matthias Kolbusa ist als Redner, Denker und Unternehmer nicht nur Mitglied des Club of Rome, sondern hat auch schon seine Karriere früh begonnen. Bereits mit 14 Jahren gründete er sein erstes Unternehmen. Es folgten eine Karriere in einer internationalen Beratungsfirma und eigene Firmengründungen, die teilweise florierten, teilweise scheiterten. Gerade das Scheitern festigte seine Haltung und führte zum Erfolg. Heute ist Matthias Kolbusa als Unternehmer tätig und berät u. a. das Top-Management zahlreicher DAX-30-Unternehmen.