Peter Merholz

Subject To Change: Creating Great Products & Services for an Uncertain World (eBook, PDF)

Adaptive Path on Design

• Format: PDF

Produktbeschreibung

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

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Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 186
• Erscheinungstermin: 15. April 2008
• Englisch
• ISBN-13: 9780596523251
• Artikelnr.: 52928007

Autorenporträt

Peter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development. Peter's personal blog, http: //peterme.com, and his essays for Adaptive Path demonstrate his unique ability to foresee what's coming next in information architecture, organizational change, and product strategy. He has the perhaps dubious distinction of coining the term "blog" in 1999, when blogging was still a nascent genre.

Inhaltsangabe

Introduction
Chapter 1: The Experience Is the Product
Chapter 2: Experience as Strategy
Chapter 3: New Ways of Understanding People
Chapter 4: Capturing Complexity, Building Empathy
Chapter 5: Stop Designing "Products"
Chapter 6: The Design Competency
Chapter 7: The Agile Approach
Chapter 8: An Uncertain World
Bibliography