Erik Wesner

Success Made Simple (eBook, ePUB)

An Inside Look at Why Amish Businesses Thrive

• Format: ePub

Produktbeschreibung

The keys to better business from a thriving group of business owners-the Amish Business can be discouraging. According to US Department of Labor figures, only 44 percent of newly-opened firms will last four years. Amish firms, on the other hand, have registered a 95% survival rate over a five-year period. And in many cases, those businesses do remarkably well-as Donald Kraybill writes: "the phrase 'Amish millionaire' is no longer an oxymoron." Success Made Simple is the first practical book of Amish business success principles for the non-Amish reader. The work provides a platform of transferable principles--simple and universal enough to be applied in the non-Amish world, in a wide variety of business and management settings. * Learn how to develop profitable and fulfilling enterprises as Amish explain how to build fruitful relationships with customers and employees, prosper by playing to strengths, and create an effective marketing story * Includes interviews with over 50 Amish business owners outline the role of relationships in business and the importance of the big picture-taking in long-term goals, the welfare of others, and personal integrity * Offers ideas on practical application of Amish business practices to non-Amish businesses, with bullet summaries at the end of each chapter reviewing the most important take-away points With a focus on relationship-building and the big picture, Success Made Simple offers business owners everywhere the tools for better, smarter, more successful enterprises.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 256
• Erscheinungstermin: 18. Februar 2010
• Englisch
• ISBN-13: 9780470597323
• Artikelnr.: 38186375

Autorenporträt

ERIK WESNER is an independent expert on the Amish and their business practices, and previously spent a decade as a sales manager and record-breaking salesperson at Nashville's Southwestern Company. He divides his time between Lancaster County, Pennsylvania, where he has strong ties to the Amish community, and Poland, the country of his roots. He also writes the popular blog Amish America at amishamerica.com, covering Amish business, culture, and other topics.

Inhaltsangabe

Foreword ix
By Donald B. Kraybill
Preface: Unearthing the Secrets xiii
A Note on Names xix
1 Eye to the horizon 1
Cultivating a Vision and Thriving Through Crisis
2 Getting smart 27
Hands-On Versus the Hallowed Halls
3 Market-bound 49
Excelling at Sales and Marketing
4 Doing unto others 75
The Crucial Customer Relationship
5 Choosing up sides 103
Getting the Right People in Place
6 Fishing lessons 127
Empowering Your Most Valuable Asset
7 Around the edges 155
Honing an Efficiency Mentality
8 The big picture 183
Getting What You Came For
conclusion 205
Barn Raising
appendix 207
Research and Interview Methodology
Bibliography 211
Acknowledgments 215
About the Author 217
Index 219

Rezensionen

"I loved Wesner's comment that the Amish 'don't need anM.B.A. to run an effective business....There's life in commerce forthose more dedicated to the Golden Rule than the Goldencalf.' Nonprofit managers and employees would do well to takethe lessons of personal responsibility, hard work, and a cheerfulattitude to heart. After all, they really do engage in work thatmatters."

--About.com, April 11, 2010

"Erik Wesner's new book, "Success Made Simple: An Inside Look atWhy Amish Businesses Thrive," might have been titled "How toSucceed in Business Without Really Being Amish." This fascinatingand engagingly written book spells out the principles that guideAmish business owners, based on interviews with 60 Amish CEOsemploying about 400 people in various enterprises."

--LancasterOnline.com, April 10, 2010

"How can a people whose preferred mode of transportation is ahorse and buggy do so well in the modern marketplace? That questionintrigued Erik Wesner, a former sales manager. His exploration ofthe Amish approach to business can be found in his fascinating bookSuccess Made Simple: An Inside Look at Why Amish BusinessesThrive. Despite the group's insular nature, Wesner was able tolive and work among its members for three years. 'We're notgoing to become Amish,' he says, 'but I think some ofthe cultural values that the Amish display consistently are thingsthat non-Amish people can adopt and incorporate.'"
--Time magazine, April 8, 2010

Articles, excerpts, slideshows, and mentions with the authoralso from:
--MSNBC Live with David Shuster, April 2,2010
--Slideshow, FastCompany.com, April 1, 2010
--Michael Dresser, Business Talk Radio, March 23,2010
--Q&A, The New York Post, March 22, 2010