Sue Dewhurst, Liam Fitzpatrick

Successful Employee Communications (eBook, ePUB)

A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

• Format: ePub

Produktbeschreibung

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people.

Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators.

Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 328
• Erscheinungstermin: 3. April 2022
• Englisch
• ISBN-13: 9781398604575
• Artikelnr.: 63624866

Autorenporträt

Sue Dewhurst; Liam FitzPatrick

Inhaltsangabe

Chapter
01: Making the case for employee communications
Understanding the value leading practitioners add; Chapter
02: Conducting your own employee communications audit
Tools and tips from experts; Chapter
03: Setting objectives
Considerations and templates that work based on real life examples; Chapter
04: Understanding your audience
Building a realistic profile of your workforce and how to use it; Chapter
05: Defining your messages
Insights from pros on why it matters, how to define them, get them agreed and stick to them; Chapter
06: Channel choices for employee communications
What to consider when choosing and using methods; Chapter
07: Line managers as communicators
How to help them add the most value; Chapter
08: Making it happen
Overcoming obstacles and project management when implementing employee communications; Chapter
09: Change and transformation
Understanding the differences for effective employee communication; Chapter
10: The Changing Nature of Work and the Workplace; Chapter
11: Listening and Employee Voice; Chapter
12: Communicating in tough times
Preparing leaders for delivering tough messages; Chapter
13: Is it working?
Evaluation and measurement of an employee communication strategy that adds value; Chapter
14: Communicating on purpose
Helping employees find meaning in the modern workplace

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• • Chapter - 01: Making the case for employee communications - Understanding the value leading practitioners add;
  • Chapter - 02: Conducting your own employee communications audit - Tools and tips from experts;
  • Chapter - 03: Setting objectives - Considerations and templates that work based on real life examples;
  • Chapter - 04: Understanding your audience - Building a realistic profile of your workforce and how to use it;
  • Chapter - 05: Defining your messages - Insights from pros on why it matters, how to define them, get them agreed and stick to them;
  • Chapter - 06: Channel choices for employee communications - What to consider when choosing and using methods;
  • Chapter - 07: Line managers as communicators - How to help them add the most value;
  • Chapter - 08: Making it happen - Overcoming obstacles and project management when implementing employee communications;
  • Chapter - 09: Change and transformation - Understanding the differences for effective employee communication;
  • Chapter - 10: The Changing Nature of Work and the Workplace;
  • Chapter - 11: Listening and Employee Voice;
  • Chapter - 12: Communicating in tough times - Preparing leaders for delivering tough messages;
  • Chapter - 13: Is it working? - Evaluation and measurement of an employee communication strategy that adds value;
  • Chapter - 14: Communicating on purpose - Helping employees find meaning in the modern workplace

Rezensionen

"More than ever, people expect to understand where they add value to an organization and be credited for the value they bring. This second edition superbly blends theory, practice and many expert case studies in a highly practical way. Its very readable style from two battle-worn, time-served, highly experienced practitioners again makes it an excellent practitioners' handbook." Russell Grossman, Head of UK Government Internal Communications Profession