Gergely Sznolnoki, Liz Thach, Dani Kolb

eBook, PDF

Successful Social Media and Ecommerce Strategies in the Wine Industry (eBook, PDF)

Beschreibung

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 2.92MB

Barrierefreiheit

• Text-to-Speech

Autor

Gergely Szolnoki is Senior Research Associate at Geisenheim University, Germany, where he researches consumer behavior, market analysis, wine sensory, and social media. He has published several articles and books in German, English and Hungarian. Liz Thach is Distinguished Professor of Wine and Professor of Management at Sonoma State University, USA. She also works as a wine judge and serves on several non-profit wine boards. Dani Kolb is a manager at Kellen Global Association Management Company, where she is responsible for the communication activities of associations from various industries and professions. She has an MBA in Wine and Spirits from the Bordeaux Management School, France.

Produktdetails

• Verlag: Palgrave Macmillan US
• Seitenzahl: 168
• Erscheinungstermin: 30. April 2016
• Englisch
• ISBN-13: 9781137602985
• Artikelnr.: 46944823