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Summary: A New Brand World (eBook, ePUB)

Review and Analysis of Bedbury's Book

• Format: ePub

Produktbeschreibung

The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century". This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch. Added-value of this summary:  . Save time . Understand key concepts  . Increase your business knowledge  To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values. 

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Produktdetails

• Verlag: Business Book Summaries
• Seitenzahl: 44
• Erscheinungstermin: 15. Februar 2013
• Englisch
• ISBN-13: 9782806222534
• Artikelnr.: 51620844