Laura Herrmann

Summary E-Commerce (eBook, PDF)

• Format: PDF

Produktbeschreibung

Exam Revision from the year 2012 in the subject Business economics - Trade and Distribution, Stralsund University of Applied Sciences, language: English, abstract: This exam preparations summarizes all the important knowledge necessary to pass an E-Commerce exam: History of the Internet (when? Why? Background? Political background?); Difference between www and Internet / Who invented www; Typical services of www; Technical background (what inventions, how many listeners); New Economy; Some Definitions; B2C/B2B/C2B/C2C; What is Intranet / Extranet?; Information Society; Five key drivers; Moore's law; Web 2.0; Comparing services of Web 1.0 and Web 2.0; Push & Pull Communication; 1-2 mega trends; Attributes of value added; Revenue sources; Social media (criteria); Small world (what is the idea? Where used?); Storytelling; Viral Marketing (+ examples); Marketing in eCommerce.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 16
• Erscheinungstermin: 31. Juli 2014
• Englisch
• ISBN-13: 9783656706496
• Artikelnr.: 41255490