Please note: This is a companion version & not the original book. Book Preview:
> The more value you create by meeting a need that is close to a mere want, the more valuable your products and services become.
#2 People have wants, but they also need things. The more value you create by meeting a need that is close to a mere want, the more valuable your products and services become.
#3 People can't choose you if they don't know you exist, or if told of you they've never heard of you, or if when you're explained to them, you don't impress. Prospects need to trust you.
#4 People can't choose you if they don't know you exist, or if they've never heard of you, or if when you're explained to them, you don't impress. Prospects need to trust you.
> The more value you create by meeting a need that is close to a mere want, the more valuable your products and services become.
#2 People have wants, but they also need things. The more value you create by meeting a need that is close to a mere want, the more valuable your products and services become.
#3 People can't choose you if they don't know you exist, or if told of you they've never heard of you, or if when you're explained to them, you don't impress. Prospects need to trust you.
#4 People can't choose you if they don't know you exist, or if they've never heard of you, or if when you're explained to them, you don't impress. Prospects need to trust you.
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