Get the Summary of Kate Conger & Ryan Mac's Character Limit in 20 minutes. What happens when the world's richest man seizes control of a global platform? In Character Limit (2024), New York Times reporters Kate Conger and Ryan Mac provide an inside look at Elon Musk's tumultuous $44 billion acquisition of Twitter. Musk rebranded Twitter as X, ordered mass layoffs, and grappled with content moderation issues. His controversial and unpredictable management style traumatized employees and alienated advertisers. His vision for Twitter as a free speech platform clashed with practical realities, resulting in a decline in user trust and advertiser confidence.
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