Summary of Keenan's Gap Selling (eBook, ePUB) - IRB Media
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  • Format: ePub

Get the Summary of Keenan's Gap Selling in 20 minutes. Please note: This is a summary & not the original book. "Gap Selling" by Keenan is a comprehensive guide to modern sales techniques that emphasizes the importance of understanding the "gap" between a customer's current situation and their desired future state. The book begins with Keenan's personal journey from an inexperienced football player to a top-performing sales professional and founder of A Sales Guy consultancy. Keenan identifies common pitfalls in sales, such as a lack of understanding of the sales process and the customer's needs...…mehr

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Get the Summary of Keenan's Gap Selling in 20 minutes. Please note: This is a summary & not the original book. "Gap Selling" by Keenan is a comprehensive guide to modern sales techniques that emphasizes the importance of understanding the "gap" between a customer's current situation and their desired future state. The book begins with Keenan's personal journey from an inexperienced football player to a top-performing sales professional and founder of A Sales Guy consultancy. Keenan identifies common pitfalls in sales, such as a lack of understanding of the sales process and the customer's needs...

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