Summary of Nudge by Richard H. Thaler & Cass R. Sunstein:The Final Edition: Improving Decisions About Money, Health, and the Environment (eBook, ePUB) - Francis, Thomas
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Nudge The introduction of Nudge: The Final Edition sets the stage for the revolutionary ideas that Sunstein and Thaler will explore throughout the book. The authors begin by addressing the concept of "choice architecture," a term they coined to describe the ways in which decisions are influenced by how choices are presented. They argue that everyone is a choice architect in some capacity, whether they realize it or not, because the way choices are framed significantly impacts the decisions people make.

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Produktbeschreibung
Nudge The introduction of Nudge: The Final Edition sets the stage for the revolutionary ideas that Sunstein and Thaler will explore throughout the book. The authors begin by addressing the concept of "choice architecture," a term they coined to describe the ways in which decisions are influenced by how choices are presented. They argue that everyone is a choice architect in some capacity, whether they realize it or not, because the way choices are framed significantly impacts the decisions people make.

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