Art Weinstein, D. Hank Ellison

eBook, ePUB

Superior Customer Value (eBook, ePUB)

Strategies for Winning and Retaining Customers, Third Edition

Beschreibung

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers ¿ this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo

Technische Details

• Geräte: eReader
• mit Kopierschutz
• Größe: 5.6MB

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
• Alle Texte können hinsichtlich Größe, Schriftart und Farbe angepasst werden
• Keine Einschränkung der Vorlesefunktionen, außer bei spezifischen Ausnahmen

Autor

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 320
• Erscheinungstermin: 24. Februar 2012
• Englisch
• ISBN-13: 9781439898406
• Artikelnr.: 54255234