Kathrin Mössler

Superior Service Quality can be a Success Factor (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Essay from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, University of Otago (Marketing department), course: Service Marketing, language: English, abstract: Companies today are faced with a highly competitive environment. For this reason it has become a challenge to differentiate a company's product from that of competitors, to maintain and/or expand the customer base, increase outcomes, and ultimately to enhance firm performance. Creating a product (good or service) that is unique in the eyes of the customer is becoming increasingly difficult. In order to achieve this goal, the company has to develop a good strategy. Reducing costs, and offering lower rates, or other pricing options may be only a partial answer. Meeting customer expectations for quality of service will also be an important key factor to maintain customer loyalty or to lure in new customers. [...]

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 10
• Erscheinungstermin: 11. Juni 2002
• Englisch
• ISBN-13: 9783638129664
• Artikelnr.: 51752072