Contents
- Relationship Quality in Business to Business Customer-Supplier Relationships
- Supplier Relationships to Family Firms
- Conceptual Relationship Quality Framework
Target Groups
- Researchers and students in the fields of distribution and sales, marketing and family business
- Family firm managers and suppliers
The Author
Dr. Christoph Rose wrote his dissertation under the supervision of Prof. Dr. Andreas Hack at the Institute of Family Business at WHU - Otto Beisheim School of Management, Vallendar.
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