Peter F. Hutton

Survey Research for Managers (eBook, PDF)

How to Use Surveys in Management Decision-making

• Format: PDF

Produktbeschreibung

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.

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Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 268
• Erscheinungstermin: 11. Mai 1990
• Englisch
• ISBN-13: 9781349206988
• Artikelnr.: 45968504

Inhaltsangabe

Survey research for management decision-making; the consumer; the industrial customer; corporate image; employees; financial markets; the small shareholder; the city; government; international research; qualitative research. Appendix: Market Research Society Code of conduct.