Sustainability in Marketing Practice (eBook, ePUB)

Strategies for Industry 4.0
Redaktion: Chattopadhyay, Subrata; Chawla, Udit

• Format: ePub

Produktbeschreibung

Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 23. August 2024
• Englisch
• ISBN-13: 9781003829027
• Artikelnr.: 70586207

Autorenporträt

Subrata Chattopadhyay, PhD, MBA, is presently working as Professor, Business Administration Department, University of Engineering & Management, Kolkata, India. He is well versed in cutting-edge teaching techniques and has extensive industry connections. He has published more than 23 articles in more than 30 international journals and has presented his work at seminars and conferences. In addition, he has authored three books: Values and Ethics for Engineers and Managers, Transport Management, and Computations in Estate Management. Udit Chawla, PhD, MBA, is presently working as Associate Professor of Business Administration at the University of Engineering & Management, Kolkata, India. He is an accomplished educator and has expertise in the programming languages R, SPSS, SAS, Python, etc. His areas of interest include business analytics, data science, machine learning, and artificial intelligence. He has published articles in international conferences and contributed to more than 15 international journals.

Inhaltsangabe

FOREWORD by Philip Kotler PART I: SUSTAINABLE CONSUMER CULTURE 1.
Influencing Consumer Decisions through Nudge Marketing: Evidence from the
Indian Fashion Industry 2. Commodity-to-Brand Transformation: A Review and
Research Agenda 3. Influence of Personality Traits on the Purchase Behavior
of Consumers in Kolkata PART II: SUSTAINABLE BUSINESS STRATEGY PRACTICES
4. A Conceptual Framework to Decode the Engagement and Satisfaction of
Banking Consumers in Digital Space: A Review-Based Study 5. An Empirical
Study to Understand the Parameters Affecting Customers' Satisfaction
towards Fashion Brands Following Sustainable Practices 6. Using Sentiment
Analysis to Identify Consumers' Emotions in the Hotel Industry 7. An
Introspection on Fame India Scheme in the Light of Non-Incentivized
Electric Private Four-Wheelers: Potentials and Possibilities 8. Application
and Sustainability of AI and Machine Learning in the Various Stages of the
Value Chain in Online Fashion Retail: A Conceptual Review PART III:
SUSTAINABLE OPPORTUNITIES 9. An Empirical Study in Analyzing Customer
Preferences and Adoption of Electric Vehicles 10. A Study on the Growth
Prospects of Q Commerce and Its Role Play in eCommerce Business in
Present-Day India 11. Key Factors Influencing Customer Preference Regarding
Ecotourism from a Data Analytics Perspective 12. What Factors Do Zoomers
Consider While Buying Private Label Products: A Conceptual Model PART IV:
GREEN MARKETING AND THE NEW CONSUMPTION PATTERN 13. Exploring Buying
Intention and Brand Loyalty of Millennials and Gen Z towards Sustainable
Beauty and Personal Care Products Using a Green Mix Approach 14.
Ecotourism: A Study of the Relationship between Demographic Factors and
Satisfaction among Customers towards Ecotourism Using the Chi-Square
Application 15. Why Do Consumers Behave . . . the Way They Do! (A
Bird's-Eye View on the Heuristics and Biases in Consumerism) 16. Impact of
Consumers' Knowledge and Use of Food Labels on Willingness to Pay Using
SmartPLS 17. Occupancy Monitoring to Prevent Spread of COVID-19 in Public
Places Using AI