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Essay from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, , course: Strategic Retail Marketing, language: English, abstract: Sustainability is a topic that is mentioned in connection with almost all industries today as a criterion for responsible action and future viability. Particularly in the retail sector, companies are constantly observed, assessed, and put under pressure to act due to their direct contact with end customers. At the same time, however, the retail sector is also in a powerful position and, as an intermediary between consumers and suppliers, can strongly influence and accelerate changes in the industry. The following essay begins with an overview of what sustainability means and what role it plays for primarily profit-oriented companies. Then, the importance of sustainability specifically in the retail sector and its supply chain will be discussed before the role of the retailer and its options for action are examined.