Sustainable Branding (eBook, ePUB)

Ethical, Social, and Environmental Cases and Perspectives
Redaktion: Foroudi, Pantea; Palazzo, Maria

• Format: ePub

Produktbeschreibung

Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 388
• Erscheinungstermin: 28. Januar 2021
• Englisch
• ISBN-13: 9781000327076
• Artikelnr.: 60851765

Autorenporträt

Pantea Foroudi is Business Manager and Solution Architect at Foroudi Consultancy as well as member of the Marketing, Branding, and Tourism, Middlesex University, London. Maria Palazzo is a research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), an adjunct professor at Universitas Mercatorum (Italy) and a member of the Sustainability Communication Centre (SCC).

Inhaltsangabe

Introduction to contemporary issues in sustainable branding: ethical, social, and environmental perspectives



Pantea Foroudi and Maria Palazzo



PART I People

1 Place heritage and CSR: synergies between cultural tourism and corporate branding



Angela Bargenda



2 Let's go green -planet, people, product, packaging, pricing, and promotion (6Ps)



Awele Achi, Ogechi Adeola, and Vanessa Burgal



3 Branding for social marketing: keys for success



Luis Doña Toledo, Lucia Porcu, Juan Miguel Rey Pino, and Maria Palazzo



4 Sustainable brand management: goodwill as a tool to quantify brand value from the perspective of stakeholders



Ivana Podhorska, Wlodzimierz Sroka, and Jana Majerova



5 Place, branding, and smart growth



Oluwayemisi Olomo, Kehinde Mokwenyei, Olutayo Otubanjo, and Ogechi Adeola



6 Corporate social responsibility and employee volunteerism: a broad overview of CSR through volunteerism



Sudeepta Pradhan, Makhmoor Bashir, Sanjit Roy, and Bang Nguyen



PART II Planet

7 Climate change, environmental auditing, and corporate/brand strategy



Maria Teresa Cuomo, Rosa Maria Caprino, Cinzia Genovino, and Debora Tortora



8 Analyzing the scientific evolution of sustainable technology research in Business and Management Science



Morteza Akbari, Rahime Zaman Fashami, and Maryam Khodayari



9 Waste to Wealth (W2W): the need for a social enterprise approach to turn waste into wealth



David Luigi Fuschi, Alireza Nazarian, and Pantea Foroudi



10 Life cycle thinking and the circular economy



Octavio Ibarra, Maria Carolina Ovalle, and Maria Palazzo



11 Transition to a low carbon economy: opportunities and challenges



S. Asieh H. Tabaghdehi



12 Global political ecology



Francisco J. Montoro Ríos



PART III Prosperity

13 Multicultural identity: developing a comprehensive understanding of multicultural identity, its aspects and influence on business adaptability and sustainable brands



Maria Jerez-Jerez



14 The unexpected players in branding and advertising: advertising shakeout, traditional folk media, and influencer marketing

Nastaran Norouzi Richards-Carpenter and Kelly Tafoya

15 Exploring value co-creation concept: a bibliometric analysis of 20 years of research and theory



Yousef Alqayed, Pantea Foroudi, Kaouther Kooli, Mohammad Foroudi, and Maria Antonella Ferri



16 Sustainability and social innovation: in the case of Covid-19 pandemic



Sadaf Sartipi, Pantea Foroudi, Maria Palazzo, and Mahmoud Ahmadpour Daryani



17 Sustainable branding in healthcare within Generation Z in a developing economy



Durga Vellore-Nagarajan, Constantinos-Vasilios Priporas, and Mark McPherson



18 The market reaction to unexpected earnings via discretionary accruals and sustainability reporting



Javad Izadi Z.D., Maria Palazzo, and Alfonso Siano

Index

Rezensionen

"Contemporary Issues in Sustainable Branding: Ethical, Social, and Environmental Perspectives offers interesting and illuminating insights into sustainable brands and communications in the second decade of the 21^st century. It is useful for brand managements, communications practitioners and postgraduate students. Sustainable brands still can be somewhat of an enigma to non-marketers, consumers love them, and company reputations and images can be built around them. The book tackles original research questions, and addresses these well, providing plural solutions using the integrated perspective. Well worth reading."

-Philip Kitchen, Professor of Marketing at Salford, University Business School

"Contemporary Issues in Sustainable Branding: Ethical, Social, and Environmental Perspectives" does what it states on the cover. To managers it engages the power of sustainable branding to stimulate new target markets. To those studying branding it is a highly informative book covering concepts and applications with a diversity of examples and cases."

-Len Tiu Wright, Professor and Editor-in-Chief at Cogent OA Business & Management



"An very significant contribution to a rapidly growing field, valuing its diversity and at the same time making important inroads into clarifying some key concepts. "

-Jillian Farquhar, Professor in Management,Solent University



"The authors present Contemporary Issues in Sustainable Branding: Ethical, Social, and Environmental Perspectives. The topic has long been of interest to marketing practitioners and academics but now takes on a new importance. This book is an excellent contribution to contemporary thinking. I strongly recommend it to all who want to know more about Sustainable Branding following Ethical, Social, and Environmental Perspectives."

-Charles Dennis, Professor of Consumer Behaviour, Departmental Research Leader, Middlesex University London