The book conceptually situates health as a fourth pillar of sustainability, and examines its role in stimulating long-lasting transformations rooted in positive psychology, inner transformation and sustainable consumption of organic productsand services. It designs an evolving transformational 'Quality of Life' paradigm that strengthens the foundations of health/wellbeing-based sustainable development initiatives and resilience of tourism systems. The work will be of interest to academic, professional, and various public and private stakeholders of tourism such as destination marketing organizations, policy makers, hospitality industries, tour operators, host communities, NGOs, and government agencies.
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