Diane Martin, John Schouten

Sustainable Marketing (eBook, PDF)

Pearson New International Edition

• Format: PDF

Produktbeschreibung

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 256
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 3. Oktober 2013
• Englisch
• ISBN-13: 9781292054308
• Artikelnr.: 41940515

Inhaltsangabe

Chapter 1: An Introduction to Sustainable Marketing
Chapter 2: Sustainable Marketing Strategy
Chapter 3: Ethical Dimensions of Sustainable Marketing
Chapter 4: The Marketing Environment and Processes
Chapter 5: Consumer Behavior and Sustainable Marketing
Chapter 6: Measurement and Research for Sustainable Marketing
Chapter 7:  Market Segmentation, Targeting, and Positioning for
Sustainability
Chapter 8: Global Problems, Global Opportunities
Chapter 9: Sustainable Products and Services
Chapter 10: Sustainable Branding and Packing
Chapter 11: Marketing Channels: Sustainability in the Value Chain
Chapter 12: Sustainable Pricing
Chapter 13: Sustainable Marketing Communication
Chapter 14: Sustainability in the Promotion Mix—Methods, Media, and
Customer Relationships
Chapter 15: Digital Media and Sustainable Marketing