Acland Charles R. Acland

Swift Viewing (eBook, PDF)

The Popular Life of Subliminal Influence

• Format: PDF

Produktbeschreibung

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of "e;hidden persuaders"e; became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan's media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload.

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Produktdetails

• Verlag: Duke University Press
• Seitenzahl: 322
• Erscheinungstermin: 2. Januar 2012
• Englisch
• ISBN-13: 9780822393771
• Artikelnr.: 54783456

Autorenporträt

Charles R. Acland is Professor and Communication Studies Research Chair at Concordia University, Montreal. He is the author of Screen Traffic: Movies, Multiplexes, and Global Culture and co-editor of Useful Cinema, both also published by Duke University Press.

Inhaltsangabe

Acknowledgments xi
List of Illustrations xiii
Prologue: Black Magic on Mars 1
1. Subliminal Communication as Vernacular Media Critique 13
2. Mind, Media, and Remote Control 43
3. The Swift View 65
4. Mind-Probing Ad-Men 91
5. Crossing the Popular Threshold 111
6. The Hidden and the Overload 133
7. From Mass Brainwashing to Rapid Mass Learning 165
8. Textual Strategies for Media Saturation 193
9. Critical Reasoning in a Cluttered Age 227
Notes 239
Bibliography 267
Index 291