Matthew W. Kreuter, David W. Farrell, Laura R. Olevitch, Laura K. Brennan

Tailoring Health Messages (eBook, PDF)

Customizing Communication With Computer Technology

• Format: PDF

Produktbeschreibung

Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practitioners & students of health comm, health psych, behavioral medicine, public health & related areas.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 284
• Erscheinungstermin: 4. Juli 2013
• Englisch
• ISBN-13: 9781135462420
• Artikelnr.: 39190438

Autorenporträt

Laura R. Olevitch, Matthew W. Kreuter, David W. Farrell, Laura K. Brennan

Inhaltsangabe

Contents: Foreword. What Is Tailored Health Communication? Why Tailor
Health Information? An Overview of the Tailoring Process. Background
Research: Understanding the Health Problem and Target Population.
Developing a Program Framework. Developing a Tailoring Assessment
Questionnaire: How to Measure Key Determinants. Developing Design
Templates. Message Concepts. Writing Tailored Messages: Creating the
Feedback. Creating Tailored Communication Programs: Linking Messages and
Algorithms. Creating the Tailoring Program. Implementing a Tailored Health
Communication Program. Evaluating Tailored Health Communication Programs.
Epilogue: The Future of Tailored Health Communication.