Daniel Kreiss

Taking Our Country Back (eBook, ePUB)

The Crafting of Networked Politics from Howard Dean to Barack Obama

• Format: ePub

Produktbeschreibung

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled Internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practice that have changed the elections game. He charts how these individuals carried their innovations across Democratic politics, contributing to a number of electoral victories, including Barack Obama's historic bid for the presidency. In revealing this history, the book provides a rich empirical look at the communication tools, practices, and infrastructure that shape contemporary online campaigning. Taking Our Country Back is a serious and vital analysis, both on-the-ground and theoretical, of how a small group of visionary people transformed what campaigning means today and how technical and cultural work coordinates collective action.

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Produktdetails

• Verlag: Oxford University Press
• Seitenzahl: 248
• Erscheinungstermin: 6. August 2012
• Englisch
• ISBN-13: 9780199974610
• Artikelnr.: 38172882

Autorenporträt

Daniel Kreiss is Assistant Professor of Journalism and Mass Communication at University of North Carolina-Chapel Hill

Inhaltsangabe

Table of Contents
Acknowledgements
Chapter 1: Innovation, Infrastructure, and Organization in New Media Campaigning
Chapter 2: Crafting Networked Politics
Chapter 3: Dean's Demise and Taking on Bush
Chapter 4: Wiring the Party
Chapter 5: Organizing the Obama Campaign
Chapter 6: Mobilizing for Victory
Conclusion: New Media Campaigning from Dean to Obama
Bibliography
Notes