Michael Parkin

Talk Show Campaigns (eBook, ePUB)

Presidential Candidates on Daytime and Late Night Television

• Format: ePub

Produktbeschreibung

Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate-from long shot primary contender to major party nominee-hitting the talk show circuit at some point during the campaign. Using a detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage, Michael Parkin explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 252
• Erscheinungstermin: 5. Februar 2014
• Englisch
• ISBN-13: 9781135911522
• Artikelnr.: 40445975

Autorenporträt

Michael Parkin is Associate Professor of Politics at Oberlin College. His primary research and teaching interests are in candidate use of new media, particularly entertainment television and the Internet.

Inhaltsangabe

1. The Entertainment Talk Show Strategy. 2. Embracing the Talk Show
Strategy. 3. Searching for Hard-to-Reach Voters. 4. More than a Forum for
Lighthearted Banter. 5. Getting the Word Out and Going for Votes. 6.
Generating Media Exposure. 7. Conclusion.