M. Bradford Clifton, Wesley P. Townsend, Henry M. B. Bird, Robert E. Albano

Target Costing (eBook, ePUB)

Market Driven Product Design

• Format: ePub

Produktbeschreibung

Compiling practical recommendations gleaned from more than 20 years of professional experience, Target Costing: Market Driven Product Design provides numerous examples from field authorities that illustrate valuable concepts and approaches employed in the application of target costing to large-scale manufacturing operations. The authors discuss reducing product costs and development cycles; streamlining product planning, manufacturing, marketing, and distribution systems; creating products better suited to meet customer needs; keeping "on target" from conceptualization through marketplace introduction; and the role of the customer, competitor, and overall strategy in the target-costing process.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 13. Februar 2019
• Englisch
• ISBN-13: 9781040084991
• Artikelnr.: 72335950

Autorenporträt

M. Bradford Clifton, Wesley P. Townsend, Henry M.B. Bird, Robert S. Albano