Vanessa Hack

Targeting the Powerful (eBook, PDF)

International Prospect Research

• Format: PDF

Produktbeschreibung

Any organisation that wishes to tap into the wealth and influence of the rich and powerful needs to know as much about them as possible. Prospect research, already used by fund-raisers with considerably success in the United States and elsewhere to target key people, can make all the difference to the success or failure of the initial approach.

Targeting the Powerful is a highly practical guide to prospect research, written by a leading expert. It explains how to conduct in-depth research into a person, company or charitable organization, and how to use the information to recommend a line of approach most likely to succeed.

Contents: What is prospect research?; Setting up a prospect research department; Online, CD-Rom, the Internet or paper?; Ethics, security and confidentiality; Day-to-day questions; Marketing your organization to the prospect; People; Company information; Foundations and trusts; International comparisons; A report on a new country; General sources for a new country; Specific international resources; The United Kingdom; Western Europe and Scandinavia; Central and Eastern Europe; Asia-Pacific; The United States; Canada; The rest of the world; Addresses; Index.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 368
• Erscheinungstermin: 26. November 2013
• Englisch
• ISBN-13: 9781135964184
• Artikelnr.: 40100853

Autorenporträt

Vanessa Hack

Inhaltsangabe

Chapter 1 What is Prospect Research?
Chapter 2 Setting up a Prospect Research Department
Chapter 3 Online, CD-ROM, the Internet or Paper?
Chapter 4 Ethics, Security and Confidentiality
Chapter 5 Day to day Questions
Chapter 6 Finding the Prospects
Chapter 7 Marketing Your Organisation to the Prospect
Chapter 8 People
Chapter 9 Company Information
Chapter 10 Foundations and Trusts
Chapter 11 International Comparisons
Chapter 12 A Report on a New Country
Chapter 13 General Sources for a New Country
Chapter 14 Specific International Resources
Chapter 15 The United Kingdom
Chapter 16 Western Europe and Scandinavia
Chapter 17 Central and Eastern Europe
Chapter 18 Asia-Pacific
Chapter 19 The United States
Chapter 20 Canada
Chapter 21 The Rest of the World
Chapter 22 Addresses