Technological Innovation (eBook, ePUB)

• Format: ePub

Produktbeschreibung

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.

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Produktdetails

• Verlag: Emerald Group Publishing Limited
• Erscheinungstermin: 23. August 2016
• Englisch
• ISBN-13: 9781786352378
• Artikelnr.: 45698834

Autorenporträt

Edited by Marie C. Thursby, Georgia Institute of Technology, Atlanta, GA, USA