Ute Hillmer

Technology Acceptance in Mechatronics (eBook, PDF)

The Influence of Identity on Technology Acceptance

• Format: PDF

Produktbeschreibung

Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks. This book offers categorizations of individuals and deduces recommendations for actions to sustainably improve the development and introduction of technologies for all parties concerned.

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Produktdetails

• Verlag: Gabler Verlag
• Seitenzahl: 260
• Erscheinungstermin: 9. November 2009
• Englisch
• ISBN-13: 9783834983756
• Artikelnr.: 37400348

Autorenporträt

Dr. Ute Hillmer is senior consultant and owner of Better Reality Marketing. She consults, coaches and teaches in international technology marketing and innovation management.

Inhaltsangabe

Foundation.- Abstract.- Existing Theories Considering Technology Adoption.- Methodology.- Methodology.- Literature Review As Frame Analysis.- Individual Perspective.- Societal Perspective.- Organisational Perspective.- A Merged Perspective.- Findings.- Emerging Data and Data Analysis.- Discussion and Implications.- Conclusions.