Fotini Mastroianni

Technology and innovation. How does the strategic planning process impact the management of technology and innovation and what consideration is given to the impact of disruptive technologies in particular? (eBook, PDF)

• Format: PDF

Produktbeschreibung

Essay from the year 2012 in the subject Computer Science - Internet, New Technologies, , course: Strategic Management, language: English, abstract: International experience shows constantly, through studies and practical applications, that fostering innovation relies more on strategic planning, research and search for specific data. The development of business strategies would have never been more challenging or more important than in today's competitive environment through which corporate strategies must transcend past limits. The paper analyzes three case studies. All of them are innovative companies however technology was used as part of their innovation for Easy Jet and Korres, whereas in PARC it was its core business. In the case of the two successful innovators Korres S.A. and Easy Jet, technology dealt with the development of the company's R&D (Korres), it was used as a facilitator of processes which were the key factor for lowering production costs (Easy Jet) and finally in the case of PARC - Xerox technology was not focused on customer needs.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 10
• Erscheinungstermin: 17. Januar 2017
• Englisch
• ISBN-13: 9783668381353
• Artikelnr.: 47437082

Autorenporträt

Born in Athens, Greece, I studied economics, agricultural policy analysis, marketing and communication with new technologies and human resources management (BSc, MSc, DProf). I am an author of more than 40 books specialized in economics, accountancy and management. I have been an MBA lecturer for 19 years and I have taught more than 800 students and seminar attendants. I have worked as a Manager at Microsoft and other IT and Telcom companies. I am a registered consultant on entrepreneurship and innovation of European Union for small and medium enterprises and certified by Chartered Institute of Marketing. An active blogger, I write about economics at mastroyanni.blogspot.com. My articles have been published at numerous magazines, newspapers and blogs. About me and my books you may read at my blog: http://mastroyanni.blogspot.gr