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Technology Entrepreneurship in Theory and Practice (eBook, PDF)
Perspectives in Science and Engineering Redaktion: Munoz, J. Mark; Terzidis, Orestis
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Technology Entrepreneurship in Theory and Practice compiles the essential research knowledge about principles and practices in technology entrepreneurship.
Technology Entrepreneurship in Theory and Practice compiles the essential research knowledge about principles and practices in technology entrepreneurship.
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Autorenporträt
J. Mark Munoz is a tenured Full Professor of International Business at Millikin University and a former Visiting Fellow at the Kennedy School of Government at Harvard University. He is the editor of the Routledge books, The Economics of Cryptocurrencies (2020), Global Business Intelligence (2017), and Advances in Geoeconomics (2017). Orestis Terzidis heads the Institute for Entrepreneurship, Technology Management and Innovation (EnTechnon) at the Karlsruhe Institute of Technology (KIT). After receiving his PhD in Physics, he worked at SAP from 1998 to 2011, first as an application developer, and later as assistant to CEO Henning Kagermann and director and vice president of the SAP Research Center in Karlsruhe. In 2011, he joined KIT as a full professor.
Inhaltsangabe
Part I: Introduction 1. Introduction to Technology Entrepreneurship J. Mark Munoz Orestis Terzidis 2 Fundamentals of Technology Entrepreneurship Guy W. Bate Lisa Callagher 3. Entrepreneurial Competences Darsel Keane Rod McNaughton Part II: From Technology to Value 4. Intellectual Property and Strategy Yue Xu Yumao Wang 5. From Technology Idea to Value Proposition Dilek Cetindamar Konazoglu Sarah Manthey 6. Technology Entrepreneurship and Product Development Rachel Switzky Keilin Jahnne Saadeddine Shehab Part III: Strategy and Business Model 7. Personal Values, Core Competences, Entrepreneurial Vision, and Mission Panagiotis Kyriakopoulos panoskiriakopoulos@yahoo.gr Alexander Tittel 8. Designing the Business Model June Y. Lee 9. Challenges in Entrepreneurial Decision-Making under uncertain business environments Marcos Hashimoto Part IV: Entrepreneurial Marketing 10. Market and Competitor Analysis Gerard Martorell 11. Customer Discovery and Lean Startup Kathleen Allen 12. Pricing, Promotion, and Place Orestis Terzidis Martin Klarmann (KIT) Andreas Kleinn Part V: Funding a Venture 13. Framing the Funding Challenge Orestis Terzidis J. Mark Munoz 14. Funding Process for Technology Ventures Christoph P. Wessendorf 15. Understanding the Capital Provider Perspective Yu Wei Ye Part VI: Team and Organization 16. Team Building Margaret Goralski 17. Entrepreneurial Leadership Edward Agbai 18. Building an organization Rafael Augusto Seixas Reis de Paula Mario Sergio Salerno Roger (Rongxin)
Part I: Introduction 1. Introduction to Technology Entrepreneurship J. Mark Munoz Orestis Terzidis 2 Fundamentals of Technology Entrepreneurship Guy W. Bate Lisa Callagher 3. Entrepreneurial Competences Darsel Keane Rod McNaughton Part II: From Technology to Value 4. Intellectual Property and Strategy Yue Xu Yumao Wang 5. From Technology Idea to Value Proposition Dilek Cetindamar Konazoglu Sarah Manthey 6. Technology Entrepreneurship and Product Development Rachel Switzky Keilin Jahnne Saadeddine Shehab Part III: Strategy and Business Model 7. Personal Values, Core Competences, Entrepreneurial Vision, and Mission Panagiotis Kyriakopoulos panoskiriakopoulos@yahoo.gr Alexander Tittel 8. Designing the Business Model June Y. Lee 9. Challenges in Entrepreneurial Decision-Making under uncertain business environments Marcos Hashimoto Part IV: Entrepreneurial Marketing 10. Market and Competitor Analysis Gerard Martorell 11. Customer Discovery and Lean Startup Kathleen Allen 12. Pricing, Promotion, and Place Orestis Terzidis Martin Klarmann (KIT) Andreas Kleinn Part V: Funding a Venture 13. Framing the Funding Challenge Orestis Terzidis J. Mark Munoz 14. Funding Process for Technology Ventures Christoph P. Wessendorf 15. Understanding the Capital Provider Perspective Yu Wei Ye Part VI: Team and Organization 16. Team Building Margaret Goralski 17. Entrepreneurial Leadership Edward Agbai 18. Building an organization Rafael Augusto Seixas Reis de Paula Mario Sergio Salerno Roger (Rongxin)
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