Walley is not an uninvolved observer-his personal story and opinions are right up front, where they belong. Famous for being the first writer to recognize the commercial genius of "Frank Zapp"a (in the landmark book, "No Commercial Potential," first published in 1972 and still in print today), Walley is ideally suited to examine how commercialism has invaded rock music, and in turn how this commercialism has invaded rock music, and in turn how this commercial stepchild of rock has become a culture unto itself. He tackles everything from the elevation of youth culture to the mainstream; the fast-food economy; the commercial hijack of the counterculture movement; the "cool" aesthetic; the marketing of politicians; psychotropic drugs from LSD to Prozac; and much, much more. Along the way, he touches on a diverse range of figures. From Ma Rainey to Elvis, from Bela Bartok to Batman; from Timothy Leary to Rush Limbaugh; from "The Man From U.N.C.L.E." to "Understanding Media."
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