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  • Format: PDF

This text covers the business and management practices of the telecommunications industries. It is appropriate for students in telecommunication and media management.

Produktbeschreibung
This text covers the business and management practices of the telecommunications industries. It is appropriate for students in telecommunication and media management.

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Autorenporträt
Richard A. Gershon (Ph.D., Ohio University) is Professor of Telecommunications in the School of Communication at Western Michigan University. Dr. Gershon is co-founder of the Telecommunications Management program at the university, where he teaches courses in telecommunications management, law and policy and communication technology. He is the author of Telecommunications Management: Industry Structures and Planning Strategies (2001) and The Transnational Media Corporation: Global Messages and Free Market Competition, winner of the 1998 book of the year by the U.S. National Cable Television Museum. Dr. Gershon has twice been selected for teaching honors, including the Steven H. Coltrin Professor of the Year Award (2000) by the International Radio & Television Society (IRTS) and the Barry Sherman Award for Teaching Excellence (2001) by the Management and Economics division of the Association for Education in Journalism and Mass Communication (AEJMC).