Jennifer Gillan

Television and New Media (eBook, ePUB)

Must-Click TV

• Format: ePub

Produktbeschreibung

Television and New Media introduces students to the ways that new media technologies have transformed contemporary television production, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book closely examines the ways that television programming has changed with the influx of new media-transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through transmedia storytelling. This book is essential for understanding how creative and industrial forces have worked together in the new media age to transform the way we watch TV.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 328
• Erscheinungstermin: 18. Oktober 2010
• Englisch
• ISBN-13: 9781135965662
• Artikelnr.: 42983061

Autorenporträt

Jennifer Gillan is Associate Professor of English at Bentley University. She coedited four award-winning anthologies, Unsettling America, Growing Up Ethnic in America, and Identity Lessons (Penguin), and Italian American Writers on New Jersey (Rutgers University Press).

Inhaltsangabe

Introduction: It's Network TV 1. Fan Tracking
Targeting
and Interaction from the Web to the WB 2. Timeshifting
Circumvention
and Flow on Fox 3. Placeshifting
Schedule-shifting
and the Long-arc Serial on ABC 4. Branding
Synergy
and Product Integration on NBC Conclusion: