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'Television: Technology and Cultural Form changed the way people understand TV. For the first time, a sophisticated critic and historian looked at the all medium's aspects--as a domestic technology, an object of public policy, a fetish of capital, a series of texts, and a creator of audiences... It was the first classic of TV studies.' - Toby Miller, New York University
'This book is a classic because it inaugurated ways of thinking about a new technology - television - as part of everyday material culture which are even more pertinent to us now as we enter the digital age.' - Charlotte Brunsdon, University of Warwick, UK
'A critical, insightful, iconoclastic and humane reading of television's first half century.' - Roger Silverstone, London School of Economics