Ten Deadly Marketing Sins: Signs and Solutions (eBook, ePUB) - Kotler, Philip
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  • Format: ePub

The task of marketing is to manage the company's business strategy: identify opportunities, develop and implement plans that will bring success in the market. Marketing guru Philip Kotler analyzed ten common mistakes that marketers make and gave tips on how to avoid them and ensure the successful development of the company. The book is addressed to managers and owners of companies, marketing professionals, university students, as well as those who plan to open their own business.

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Produktbeschreibung
The task of marketing is to manage the company's business strategy: identify opportunities, develop and implement plans that will bring success in the market. Marketing guru Philip Kotler analyzed ten common mistakes that marketers make and gave tips on how to avoid them and ensure the successful development of the company. The book is addressed to managers and owners of companies, marketing professionals, university students, as well as those who plan to open their own business.

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