Matt Watkinson

Ten Principles Behind Great Customer Experiences, The (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Learn how to create a competitive advantage for your business by offering a customer experience that's second to none!

By following a simple "ten principles" format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical usage, so you can enhance your customers' experiences and keep them returning again and again.

Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gü puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 240
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 14. Februar 2013
• Englisch
• ISBN-13: 9780273775980
• Artikelnr.: 38213462

Autorenporträt

Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. He has worked with household names, design agencies and management consultancies at home in the UK, in Europe and America. Learn more about Matt at www.mattwatkinson.co.uk .

Inhaltsangabe

About the author
Preface
Acknowledgements
Introduction
1. Why the customer experience matters
2. Why customer experiences aren’t improving
3. The ten principles behind great customer experiences
4. Great customer experiences strongly reflect the customer’s identity
5. Great customer experiences satisfy our higher objectives
6. Great customer experiences leave nothing to chance
7. Great customer experiences set and then meet expectations
8. Great customer experiences are effortless
9. Great customer experiences are stress free
10. Great customer experiences indulge the senses
11. Great customer experiences are socially engaging
12. Great customer experiences put the customer in control
13. Great customer experiences consider the emotions
14. Bringing it all together - The Apple customer experience
15. Final thoughts
Notes
References