Anna Kruglova

Terrorist Recruitment, Propaganda and Branding (eBook, ePUB)

Selling Terror Online

• Format: ePub

Produktbeschreibung

This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 192
• Erscheinungstermin: 5. August 2022
• Englisch
• ISBN-13: 9781000629255
• Artikelnr.: 64176949

Autorenporträt

Anna Kruglova is a Lecturer of Terrorism Studies at the School of Arts and Media at the University of Salford and has a PhD in international studies from Queen's University Belfast.

Inhaltsangabe

Introduction. Terrorism
Propaganda and Branding: The (In)visible Connection
1. Emotional Choice: How to Make You "Buy" What You Did Not Plan to
2. Heroes
Princesses and True Believers: The Images ISIS "Sells"
3. Narrative Advertising: Selling Caliphate Through Stories
4. Falling in Love with the Caliphate: Self-illusion and Immersion into the Imaginary World
5. Getting Lost in the Fantasy: "Jihadi culture"
Excitement and Bonding
6. Feeling No Regret: Guilt-Coping Mechanisms in ISIS's Propaganda Conclusion. Breaking the Terrorist Brand