Chapter 28 includes:
Identifying the Threat
Be Prepared
Respond Quickly and with Authenticity
Anticipate To Avoid: Crisis Prevention and Preparation
Creating a Communications Crisis-management Plan
The Importance of a Trained Composed, and Prepared Voice
A Global Audience: How Social Media Platforms have Shifted the Rules
- Know Where You Sit
- The Power of Video
Crisis Response
- Initial Response
- Reputation Repair and Application of Lessons Learned
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