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From the Communist boycott to Peter Ueberroth's free-market capitalism, the 1984 Los Angeles Games rebranded the Olympic movement. In celebration of its 30th anniversary, this volume examines the global legacies of the LA Games, including the rise of Olympic commercialism, the shifting participation of women, new challenges to anti-doping enforcement, and the many complex ways politics merged with international sport. This book was originally published as a special issue of the International Journal of the History of Sport.

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Produktbeschreibung
From the Communist boycott to Peter Ueberroth's free-market capitalism, the 1984 Los Angeles Games rebranded the Olympic movement. In celebration of its 30th anniversary, this volume examines the global legacies of the LA Games, including the rise of Olympic commercialism, the shifting participation of women, new challenges to anti-doping enforcement, and the many complex ways politics merged with international sport. This book was originally published as a special issue of the International Journal of the History of Sport.


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