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This book starts where other books about innovation end. Having seen hundreds of bankruptcies and failed product ideas over 27 years, intellectual property expert Martin Schweiger takes the reader by the hand and walks him down to the morgue. By way of example, he dissects dead innovation and derives a simple yet efficient structure that helps you better understand what made these casualties happen. Entrepreneurs and inventors receive a big picture model to easily communicate their ideas, aligning their team to perform better in new product development. Investors get a more transparent picture of what they are investing in, and what they can expect in the near future. Start-up support professionals such as general lawyers, managers and marketing professionals get guidance through the minefields that come with innovation. This book is for: Inventors who want to commercialize their innovative ideas, and who know that a successful business is not just about the product Lawyers who want to advise their clients, when working outside their own domains of expertise Innovation Managers who want to help their R&D teams stay on track and meet their KPIs Young and bright people who want to understand how intellectual property, innovation strategy and entrepreneurship fit together In this book, it becomes clear that-as is often in life-an organized defense line is more important than a bold center forward.
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